The Hidden Role of Lids in Paper Cup Performance and Branding
Why the Smallest Packaging Detail Can Make the Biggest Difference 🌍 IntroductionWhen people think of takeaway coffee, they often picture the cup itself—but rarely the lid. Yet, the lid is one of the most important elements of the packaging. It keeps drinks safe, prevents spills, and even serves as a branding tool. For cafĂ©s, beverage…